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Marketing and fundraising are vital elements of War Child’s mission to create a lasting impact in the lives of conflict-affected children and young people. Our funding base is comprised of two types of income - restricted funds and unrestricted funds.

Restricted funds come from institutional partners such as governments, charitable foundations and international organisations. These funds are issued for specific programmes and objectives and come with robust reporting conditions. This type of funding is typically long-term and represents more than half of our annual budget. These restricted funds are crucial to ensure the ongoing stability of our programmes around the world.

© Rutger Brouwer

Unrestricted funds come from two sources - our large base of regular donors and the various fundraising activities undertaken by individuals, businesses and our primary sponsors. This type of fundraising encompasses major events such as our annual Kili Challenge and our TV special Jij&Ik. We can spend the proceeds from our unrestricted fundraising activities in any way we wish - allowing War Child to respond rapidly to the urgent needs of conflict-affected children. These funds also allow us to develop and test innovative new fundraising approaches.

We aim in future to increase the percentage of unrestricted funds that make up our funding base in order to be able to make strategic investments in innovation and the expansion of our programmes.